Keeping the faith

JEAN_LOUIS_THÉODORE_GÉRICAULT_-_La_Balsa_de_la_Medusa_(Museo_del_Louvre,_1818-19) (1).jpg

What you are searching for may be just beyond the next wave.

Notwithstanding the huge crowds in front of the Mona Lisa, no one stood in front of the The Raft of the Medusa which portrays the moment when, after 13 days adrift on the raft, the remaining 15 survivors view a ship approaching from a distance. The painting is on a monumental scale of 193 × 282 in, so that most of the figures rendered are life-sized and those in the foreground almost twice life-size.

Detail from the lower left corner of the canvas showing two dying figures. The men in the middle have just viewed a rescue ship; one points it out to another.

I found this fascinating showing the range of emotions on such a small raft.

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Woke Marketing


We suddenly awoke to a new type of marketing. CSR has been around a while, but this new form grabs your attention. This shows a few behaviors of note:

1. Customers want companies to take a stance (hopefully positive)

2. Diaglogue generates brand awareness (once again, hopefully in a positive way

3. Social media provides immediate measurement on how well you have done (or how fast you have to fix things)

Your marketing should attach positive values to your product. This is different from simply advertising.

A piece of plastic and metal does not necessarily carry values inherently. Your company needs to live and breathe these values you have woken.


#business #motivation  #life #mindfulness#personaldevelopment #personalbranding #legal


Photo by Tirachard Kumtanom from Pexels