We suddenly awoke to a new type of marketing. CSR has been around a while, but this new form grabs your attention. This shows a few behaviors of note:
1. Customers want companies to take a stance (hopefully positive)
2. Diaglogue generates brand awareness (once again, hopefully in a positive way
3. Social media provides immediate measurement on how well you have done (or how fast you have to fix things)
Your marketing should attach positive values to your product. This is different from simply advertising.
A piece of plastic and metal does not necessarily carry values inherently. Your company needs to live and breathe these values you have woken.
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