MacDonalds in Thailand


A wai communicates a customary greeting in Thailand. The palms of the hands are momentarily pressed together in a prayer-like gesture with fingers pointing upwards, usually close to the chest, and the head slightly bowed.

The quick movement provides a deeply ingrained meaning. You receive a wai wherever you go and whomever you meet.

The Wai is a greeting and a way of saying goodbye. The wai shows a sign of respect and  used instead of the traditional Western handshake or a wave. A wai says thanks, understanding of a situation or person, and a way to apologize. Thais wai to temples, important monuments.

I have to acknowledge MacDonalds’ attempts to fit in with the local culture. But the juxaposition of the colors, solemn stance with the clown smile just don’t seem to fit together.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s