MacDonalds in Thailand

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A wai communicates a customary greeting in Thailand. The palms of the hands are momentarily pressed together in a prayer-like gesture with fingers pointing upwards, usually close to the chest, and the head slightly bowed.

The quick movement provides a deeply ingrained meaning. You receive a wai wherever you go and whomever you meet.

The Wai is a greeting and a way of saying goodbye. The wai shows a sign of respect and  used instead of the traditional Western handshake or a wave. A wai says thanks, understanding of a situation or person, and a way to apologize. Thais wai to temples, important monuments.

I have to acknowledge MacDonalds’ attempts to fit in with the local culture. But the juxaposition of the colors, solemn stance with the clown smile just don’t seem to fit together.

 

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