Ok. I had to look into this further as to why Tim Hortons dropped beyond beef.
I can understand the need to make a Pea Protein Isolate look like beef in order to entice the non-belivers to give it a try. The beet juice extract for that rich blood like color had me sold.
When eating beet salads, just be wary of the next morning constitutional when it might look like you have a bleeding ulcer when you are actually trying to do the right thing.
Their website has a nice breakdown of what they do to make it look like meat. So good on them to entice people over to the kinder side of life.
Water, Pea Protein Isolate*, Expeller-Pressed Canola Oil, Refined Coconut Oil, Rice Protein, Natural Flavors, Cocoa Butter, Mung Bean Protein, Methylcellulose, Potato Starch, Apple Extract, Salt, Potassium Chloride, Vinegar, Lemon Juice Concentrate, Sunflower Lecithin, Pomegranate Fruit Powder, Beet Juice Extract (for color).
A little laid back research did not tell me why they dropped it. Just didn’t attact a sufficent market perhaps. Perhaps Vegan people don’t like mass produced coffee.
I did have one thought of the product name, Beyond Meat. Usually the peas and other plants go into the animals before they are slaughtered. So a more appropriate name would ‘Before Meats’.
Just a thought.
#life #personalbranding #vegan
Tim Hortons debrided Beyond Meat from its menu.
Debridement is the medical removal of dead, damaged, or infected tissue to improve the healing potential of the remaining healthy tissue. Removal may be surgical, mechanical, chemical, autolytic, and by maggot therapy. Wikipedia
I am not completely sure why when I saw this headline, the concept of debridement immmediately leapt to mind.
Perhaps its the slightly ironic comparison of debridement, the removal of damaged meat tissue, and the Beyond Meat headline, which is the removal of a damaged non-meat product from the menu.
When I go to Tims, the last thing that comes to mind is a meat product, or a non-meat product.
Apple fritters or death. Actually, a box of apple fritters sort of guarantees the latter, later.
Photo by rawpixel.com from Pexels
Although normally associated with the creative thinking process, lightning essentially deactivated our entire building. The generator kicked in, but ran out its useful life.
Manitoba received an incredible amount of rain and lightning. Still going on 12 hours later.
Perhaps a bit more enjoyable now here at the cottage after work. Rain outside, fire inside, just seems like a nice complement. Even the dogs ignore the commotion outside.
# #life #business #motivation #mindfulness #personaldevelopment #leadership #saturdaymotivation #personalbranding
Why? We started a new business planning session starting with why. Starting with why opens up the creative thinking process. If you start with the most basic of questions as to why, then all forms of solutions present themselves.
If the only answer that comes to your mind is “because”, then you have truly become your parent.
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