Ok. I had to look into this further as to why Tim Hortons dropped beyond beef.
I can understand the need to make a Pea Protein Isolate look like beef in order to entice the non-belivers to give it a try. The beet juice extract for that rich blood like color had me sold.
When eating beet salads, just be wary of the next morning constitutional when it might look like you have a bleeding ulcer when you are actually trying to do the right thing.
Their website has a nice breakdown of what they do to make it look like meat. So good on them to entice people over to the kinder side of life.
Water, Pea Protein Isolate*, Expeller-Pressed Canola Oil, Refined Coconut Oil, Rice Protein, Natural Flavors, Cocoa Butter, Mung Bean Protein, Methylcellulose, Potato Starch, Apple Extract, Salt, Potassium Chloride, Vinegar, Lemon Juice Concentrate, Sunflower Lecithin, Pomegranate Fruit Powder, Beet Juice Extract (for color).
A little laid back research did not tell me why they dropped it. Just didn’t attact a sufficent market perhaps. Perhaps Vegan people don’t like mass produced coffee.
I did have one thought of the product name, Beyond Meat. Usually the peas and other plants go into the animals before they are slaughtered. So a more appropriate name would ‘Before Meats’.
Just a thought.
#life #personalbranding #vegan