Does a company need guiding principles? I volunteered to have a look at some of ours to see if I could condense them somewhat. Which of course led to the first question; What do they accomplish?
Principles reflect your vision, mission, strategic interests, and core values and constitute a broad philosophy that guides an organization. They become part of the brand, which includes everything you say or do.
So guiding principles should then imbue everything you say or do. This includes the type of deals you construct, the people you hire, the person you want to become.
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