Giving your spouse an exercise bike for Christmas ranks up there with giving a vacuum cleaner. One time I did give my wife a gas-powered chipper/shredder for her birthday. But she is an avid gardener, and she specifically requested it. And she specifically requested that I operate it. It’s not Fargo-sized, so I wasn’t concerned there.
So like any customer centered marketing plan, do you go with the gift they asked for, the gift you think they want, or the gift that you want to give them?
#personaldevelopment #motivation #giving #business