What Opportunity appears to lie for this approach of using business skills for your life?
There are numerous books on getting an MBA in various business areas already. There are also several books on developing a balance between work and life. However, there are no books that apply business skills to organize one’s own life. Developing a personal vision and mission statement are sometimes mentioned, but they are not mentioned in the way of an entire life strategic plan. A good life simply does not happen. You have to figure out what that means to yourself and how you are going to achieve it.
The primary market would be those deeply involved in business seeking additional self-help books. The title would be sufficient to bring to mind that those individuals should be giving further thought on organizing their own lives. In the traditional self-help section, there would be looking for a bit more of a systematic way to approach life. They may not have ever read a business book before, but if it were in the traditional self-help section for life skills, they would have a greater opportunity to learn about what a strategic plan was all about if the planning was about something that interested them.
A typical user would be the middle-aged business man and woman. Following the largest demographic hump, these people have been working in business all their lives and some have made tremendous sacrifices. They are now looking to work on their own lives now that they have succeeded in business. Some of them may have been great economic successes while they left the rest of their lives enter a form of emotional and physical bankruptcy.
The book would help those that have the greatest of skills but are still lost in trying to apply them to their own lives. These people may be inclined to read the occasional self-help book, but they may be lost in trying to determine what direction to go in. Having a book that aligns with their own personal interests and applies the relevant skills they already possess in order to maximize the returns to their own lives would be a logical extension.