Sell me this pen!

pexels-photo-261450 penI thought this an amazing example of establishing need for a product. Spoiler alert. In the Wolf of Wall Street, DiCaprio asks someone to sell him a pen. The person answering takes the pen and asks DiCaprio to write down his name. This created a need, albeit somewhat artificial.

During an interview, you might be asked a similar type of question. Some people simply discuss the value attributes of the pen. Shiny, easy to hold. Others ask questions as to what the interviewer might look for in a pen. What did they like about the last pen they had? Others identify a problem, as above, and show how the pen solves the problem. The solution based approach.

There appears to be one more step beyond that. In Shiller’s book, Narrative Economics, he discusses how the first solution based approach is analytic self-referencing. Why you need the pen to write your name. He suggests a narrative self-referencing and narrative transportation approach. This suggests telling the interviewer to imagine themselves taking this pen and signing a multi-billion dollar contract.

Perhaps a bit delusional, but impactful all the same.

A suggestion to raise yourself above the pack.

#management #personaldevelopment #business #leader #innovation #marketing

Guiding Principles

pexels-photo-1736222 compassDoes a company need guiding principles? I volunteered to have a look at some of ours to see if I could condense them somewhat. Which of course led to the first question; What do they accomplish?

Principles reflect your vision, mission, strategic interests, and core values and constitute a broad philosophy that guides an organization. They become part of the brand, which includes everything you say or do.

So guiding principles should then imbue everything you say or do. This includes the type of deals you construct, the people you hire, the person you want to become.

#management #leadership #business #motivation #culture #competencies  #personaldevelopment

Keeping the faith

JEAN_LOUIS_THÉODORE_GÉRICAULT_-_La_Balsa_de_la_Medusa_(Museo_del_Louvre,_1818-19) (1).jpg

What you are searching for may be just beyond the next wave.

Notwithstanding the huge crowds in front of the Mona Lisa, no one stood in front of the The Raft of the Medusa which portrays the moment when, after 13 days adrift on the raft, the remaining 15 survivors view a ship approaching from a distance. The painting is on a monumental scale of 193 × 282 in, so that most of the figures rendered are life-sized and those in the foreground almost twice life-size.

Detail from the lower left corner of the canvas showing two dying figures. The men in the middle have just viewed a rescue ship; one points it out to another.

I found this fascinating showing the range of emotions on such a small raft.

#business #personalbranding #motivation #personaldevelopment  #mindfulness