Covid-19

pexels-photo (2) pantry

Covid-19 requires serious action. But, admittedly, there are the occasional lighter aspects.

After our BC board meeting, we decided to fly over to phoenix to see some friends just for a few days. Of course, after we arrived then the talk about shutting the border came up, so he headed home. I’ve always used the hand sanitizers at airports, but now they seem to be set at jumbo discharge. I struggled to wipe it all over my hands. With all the foam still covering my palms and back of my hands, I felt I couldn’t walk away from the hand station since I am sure everyone would be askance as  to whether foaming at the cuticles was a new symptom. I resorted to cleaning up to my elbows.

After travelling out of the country, we self-isolated. This is sort of like retirement. Twice the husband and half the income. So of course I organized the pantry.

An idle mind is the devil’s play ground. I thought about organizing items according to ability to open them. Perhaps cardboard on one level, bags on another and cans on a different another. Using mind-mapping, I decided on three levels. The first level would be food regardless of packing material. Salmon and pasta. The next level would be stuff you put on food. Tomato sauces, panko crumbs. The top level would be stuff you put on food, but probably shouldn’t. Things like syrup and jams.

Fortunately, my wife only laughed. Retirement looks positive!

 

#covid-19 #inspiration

Adversity

pexels-photo-313690 stress
 The great psychiatrist Dr. Lucy tells the hapless Charlie Brown that “Adversity prepares one for the things of life.” Charlie Brown quizzically asks “What things?” and the good Dr. says “More adversity.”
A little non-sensical, but this has remained with me for several decades. We can even bring in The Princess Bride when Wesley says that “life is pain, highness. Anyone who says differently is selling something.”
One writer lists over 6 different types of adversity such as mental, physical, spritual, financial, social and emotional. To think that we could be hit by 6 different planes of existence all at once can be overwhelming.
Ultimately one hopes that can there can be more than simply pain for pain’s sake. But everything we read says that adversity can be a force for good since it can bring out the best in you.
But I leave you with Albert Einstein who said that adversity introduces a man to himself. We are not what our problems are, but how we react to them that counts.

Balls to the wall

pexels-photo-258455 engineBack in University, I always thought this meant agressively pushing someone against a surface. Later, with the adage of the internet and google (and yes university was a long time ago), I eventually learned this simply meant giving it your all. Ball wise.

The phrase “balls to the wall” actually refers to  the centrifugal governor of a steam engine. This used used spinning balls to adjust a valve limiting the amount of steam entering the engine. As the engine sped up, pressure and centrifugal force of the spinning balls pulled them outward toward the wall of their housing. This activated a lever to limit the amount of steam.

So, if your balls were against the wall, that meant your engine was spinning as fast as it possibly could.

Even if the saying is actually benign, it attacts so much attention I haven’t had the nerve to try that phrase during some business meeting.

 

#motivation

When did that happen?

woman-holding-surfboard-1822745I was on a small boat cruise during the winter in the galapagos islands. We were getting ready to do a bit of snorkling. I scuba dived for a years and worked as a diver for a field season. Back in those days, I only had a wet suit. A bit tight, but I didn’t replace it as I grew somewhat.

Flash forward a few decades on the galapagos tour and the outfitters gave me an extra large wetsuit. And I’m trying to squeeze 11 pounds of sausage into a 10 pound casing. This was one of the suits that zipped up in the back. It had one of those long langards so that you do the zipping up by yourself.

I was always careful not to get hair caught in my front zipper wetsuit. I had to stop zipping up the rear zippered wet suit owing to the sudden sharp pain. It never occurred to me that I might now have the same amount of hair on my back that I had on my chest.

Just one of those aging things I know, but when the hell did that happen?

When did that happen?

pexels-photo-1450114 short pantsI have had a number of realizations in the past few months. I mentally feel in the same place but the world has evolved around me.

I purchased some new wool tailored pants. They looked great. I took them on a business trip and felt they crept up a bit too far on my legs when I sat down. I took them back to get another inch or so. trying to get that appropriate break on pants when they touched the shoe.

The clerk suggested that people are wearing their pants shorter now. Perhaps meeting at the ankle or so. I always thought that younger people bought them at the right length, but as they grew, they didn’t have the money to replace them.

The same concept applies to the gym I just joined. My sweat sock go up to about mid calf or so. After the pant incident, I finally noticed that everyone, and I mean everyone, only had socks ending right above the line of the running shoe.

When did the rules regarding style suddenly, or slowly, change?

Liquor Advertising

ryan-reynolds-peloton-wife-aviation-gin-commercial-videoHaving way too much fun for an ad.

For the purposes of pure research I looked over other liquor ads on Instagram. I didn’t come across any free coupon advertising, but otherwise it was very instructive. The Jack Daniel’s ad likely has the highest visibility, with the most “influencers.” I had to look this up since I didn’t know that was a thing.

“Influencers” are evidently users that employ your brand hashtag and who have very high numbers of followers. In the Jack Daniel’s ads there are no real dramatic moments, and in only one instance does somebody have a glass travelling toward their mouth. We would assume that it would bounce harmlessly off of their closed lips, since everyone else is evidently completing abstaining and holding glasses of ice to heal their hand after turning the fire log.

Even more instructive is that other liquor manufacturers all use the “Please drink responsibly” admonition at the ends of their ads. The Aviation American Gin ad does not see the need to include that. And you can’t blame them, since a disclaimer like that would be in harsh juxtaposition to what the ad is portraying.

legalprofessionalsmotivationlawhashtagcharitybusinessginads

Gift Giving

pexels-photo-1261373 gifts.jpeg

Giving your spouse an exercise bike for Christmas ranks up there with giving a vacuum cleaner. One time I did give my wife a gas-powered chipper/shredder for her birthday. But she is an avid gardener, and she specifically requested it. And she specifically requested that I operate it. It’s not Fargo-sized, so I wasn’t concerned there.

So like any customer centered marketing plan, do you go with the gift they asked for, the gift you think they want, or the gift that you want to give them?

#personaldevelopment  #motivation #giving #business