Sell me this pen!

pexels-photo-261450 penI thought this an amazing example of establishing need for a product. Spoiler alert. In the Wolf of Wall Street, DiCaprio asks someone to sell him a pen. The person answering takes the pen and asks DiCaprio to write down his name. This created a need, albeit somewhat artificial.

During an interview, you might be asked a similar type of question. Some people simply discuss the value attributes of the pen. Shiny, easy to hold. Others ask questions as to what the interviewer might look for in a pen. What did they like about the last pen they had? Others identify a problem, as above, and show how the pen solves the problem. The solution based approach.

There appears to be one more step beyond that. In Shiller’s book, Narrative Economics, he discusses how the first solution based approach is analytic self-referencing. Why you need the pen to write your name. He suggests a narrative self-referencing and narrative transportation approach. This suggests telling the interviewer to imagine themselves taking this pen and signing a multi-billion dollar contract.

Perhaps a bit delusional, but impactful all the same.

A suggestion to raise yourself above the pack.

#management #personaldevelopment #business #leader #innovation #marketing

Gift giving decision strategy matrix.

pexels-photo-1040823 gift coupleAssuming this is someone that you want to give a gift to, how can you decide a gift strategy?

1. Give them exactly what they wanted. Perhaps out of your price point, but when money is no object.

2. Give them close to what they wanted. But this time within your price point.

3. Give them what they think they need.

4. Give them what they actually need. This is fraught with peril since you may be pointing out foibles.

5. Give them something completely random. This can be cute, unless its a live animal which you should completely reconsider.

6. Give them something that aligns with their thematic lifestyle. Perhaps running gear or cooking supplies.

7. Give them something to push them into a thematic lifestyle they should adopt. I keep getting cookbooks.

8 Give to some charity that can lift people out of poverty. Providing a well for a village goes a long way to reduce disease.

And whatever you do, enjoy the time together since its really just the thought. Right?

#motivation #donation #personaldevelopment #business #gifts #charity #management

Guiding Principles

pexels-photo-1736222 compassDoes a company need guiding principles? I volunteered to have a look at some of ours to see if I could condense them somewhat. Which of course led to the first question; What do they accomplish?

Principles reflect your vision, mission, strategic interests, and core values and constitute a broad philosophy that guides an organization. They become part of the brand, which includes everything you say or do.

So guiding principles should then imbue everything you say or do. This includes the type of deals you construct, the people you hire, the person you want to become.

#management #leadership #business #motivation #culture #competencies  #personaldevelopment

Beyond Meat and back again

beef-beef-chuck-beef-steak-1539684.jpgTim Hortons debrided Beyond Meat from its menu.

Debridement is the medical removal of dead, damaged, or infected tissue to improve the healing potential of the remaining healthy tissue. Removal may be surgical, mechanical, chemical, autolytic, and by maggot therapy. Wikipedia

I am not completely sure why when I saw this headline, the concept of debridement immmediately leapt to mind.

Perhaps its the slightly ironic comparison of debridement, the removal of damaged meat tissue, and the Beyond Meat headline, which is the removal of a damaged non-meat product from the menu.

When I go to Tims, the last thing that comes to mind is a meat product, or a non-meat product.

Apple fritters or death. Actually, a box of apple fritters sort of guarantees the latter, later.

 

Photo by rawpixel.com from Pexels

Woke Marketing

activity-adolescent-carefree-347135

We suddenly awoke to a new type of marketing. CSR has been around a while, but this new form grabs your attention. This shows a few behaviors of note:

1. Customers want companies to take a stance (hopefully positive)

2. Diaglogue generates brand awareness (once again, hopefully in a positive way

3. Social media provides immediate measurement on how well you have done (or how fast you have to fix things)

Your marketing should attach positive values to your product. This is different from simply advertising.

A piece of plastic and metal does not necessarily carry values inherently. Your company needs to live and breathe these values you have woken.

 

#business #motivation  #life #mindfulness#personaldevelopment #personalbranding #legal

 

Photo by Tirachard Kumtanom from Pexels