Instructions

abstract-art-blur-bright-373543.jpgI was just reading a posting from Ramblings from Retirement which I just re-posted below. So many things struck home. His comment about how tea came in one flavour, tea flavour. My favorite was some of the difficulties in connecting his new type of TV to his system.

My favorite tea is now a white tea called Buddha’s blend. A series of different flavours combined with things that were never considered tea in the past.

I realized that life now comes with a lot more in the way of instructions than it ever did before. That level of complexity appears to be necessary in order to achieve this retiring life of simplicity we are now aiming for. Thoreau said ‘simplify, simplify, but I don’t think we can get there from here anymore.

 

#retirement #life #thoreau #motivation

Woke Marketing

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We suddenly awoke to a new type of marketing. CSR has been around a while, but this new form grabs your attention. This shows a few behaviors of note:

1. Customers want companies to take a stance (hopefully positive)

2. Diaglogue generates brand awareness (once again, hopefully in a positive way

3. Social media provides immediate measurement on how well you have done (or how fast you have to fix things)

Your marketing should attach positive values to your product. This is different from simply advertising.

A piece of plastic and metal does not necessarily carry values inherently. Your company needs to live and breathe these values you have woken.

 

#business #motivation  #life #mindfulness#personaldevelopment #personalbranding #legal

 

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